PETER EDWARD LIU - O.A.M
SENIOR CONSULTANT
ASIA PACIFIC DIVISION

Part of his success has been in the fusion of his broad practical management experience, sharply focused academic qualifications, continuing commitment to high-level research and continuing education, and culturally diverse heritage to produce expanding, consistent and sustainable revenues through disciplined sales leadership, hands-on management style and entrepreneurial skills leading to the development of large-scale business enterprises specializing in creative, innovative and well-executed marketing channel strategies.

Mr. Liu has achieved a high industry profile with a reputation for the delivery of superior customer value which is arguably the key to generating customer loyalty leading to repeat sales, quality referrals, lower costs in transacting business, greater market share and higher profitability.

Mr. Liu is a well-known educator/consultant/presenter in financial planning discipline, risk management solutions, Banc assurance, asset allocation methodology, innovative asset gathering techniques, and the effective use of offshore corporate vehicles for multi-generational wealth transfer initiatives. He has addressed numerous industry groups and television audiences throughout Asia-Pacific and abroad and is accredited as one of the founding fathers of the financial services profession in the highly-contested Asia-Pacific region. Mr. Liu pioneered the introduction of tertiary education standards for financial services professionals in Australia.

PROFESSIONAL HIGHLIGHTS

INDEPENDENT CONSULTANT
Bekker Compliance Consulting Partners, LLC
2009 – Present

PETER is an independent Senior Consultant under contract with Bekker Compliance Consulting Partners, LLC (BCCP) and he provides strategic advice, compliance consulting, and training to BCCP’s financial services clientele.

ADDITIONAL CONSULTANCY PROJECTS

April 2008

Three months consultancy agreement with The HongKong and Shanghai Banking Corporation Limited, (HSBC), providing advanced, multi-disciplined training programmes for the large-scale frontline and prestigious professional staff designed to dramatically lift productivity and service quality in the provision of timely financial solutions with high suitability factors.

  • To liaise with senior banking executives in reviewing strategies to stake out and dominate new competitive space and to make recommendations designed to impact positively on the strategic intent.
  • Contribute to the development of user-friendly sales tools to be productive of a more quasi-scientific approach to financial planning problem identification and suitability of recommendations

    • 2006 - April 2008: Managing Director, Novasage Incorporations Limited

    An ambitious start-up in the highly contested industry of company formations in multiple jurisdictions and the provision of associated corporate services.

  • Responsible or the recruitment of best-in-class marketing, operational, administrative, compliance, technical, translation and frontline sales firepower professional staff.
  • Responsible for securing trust licences in elite jurisdictions.
  • Responsible for rapidly developing the tactical capabilities to stake out and dominate new competitive space in the Asian and European regions.
  • Responsible for the establishment of a Taiwan branch and its performance and contribution to the group’s soundness, growth and profitability.
  • Responsible for the establishment of a China presence and to drive new frontiers of business growth.
  • Responsible for the effective use of technology as a sustainable, differential competitive advantage.
  • Responsible for liaison with agents in various jurisdictions to ensure speed of transactions, accuracy in delivery, and consistency of premium quality.
  • Responsible for the pricing strategy in diverse, highly-contested markets.
  • Responsible for the conceptual design and zero-defect implementation superior customer care initiatives.
  • Responsible for staff career development, sharply-focused training initiatives and for leading-edge pay-for-performance compensation arrangements to make Novasage the employer of first preferred choice!
  • Responsible for advanced education programmes for professional distribution channels such as lawyers, accountants, private bankers, financial services practitioners, and the like.

    • 2004-2006: Managing Director, Prudential-Bache Securities Hong Kong Limited - the first Wal Street firm to locate and do business in Hong Kong.

  • Responsible Officer for Dealing in Securities, Dealing in Futures Contracts, Advising on Securities, Advising on Futures Contracts, and Asset Management.
  • Responsible for the timely introduction of sophisticated structure products which contributed roughly 30 percent of revenues.
  • Responsible for the successful introduction of separate managed accounts and reducing risk through the use of multiple asset classes with low correlation and a long-term time horizon. This initiative was responsible for significant recurrent and escalating revenues.
  • Responsible for transformational leadership in making the transition from broking activities to fee-based managed money, the purpose of which was to create an annuity and thereby make the business more attractive and valuable to a prospective large-scale institutional buyer.
  • Annual Revenues approximately USD 30 million with Assets Under Management in excess of USD 3 billion.
  • Brought back to the Prudential (USA) to package and re-structure the business and sell it as after the record-breaking public listing of Prudential Financial in the USA, it was decided to dispose of all non-core assets worldwide. The business was sold to Fortis Bank for USD 153 million.
  • Spearheaded and effectively managed the sale process, retained all key staff during the transition period and stabilized the business for the new owners.
  • Handed over the business to the Fortis Banking Group for integration into their private banking arm.

    • 2002 - 2004: Chief Operating Officer of Offshore Incorporations Limited Group

    Asia’s largest and longest established company formation specialist together with providing associated services to financial services professionals in multiple jurisdictions. Managed 140 multiple disciplined professional staff. Responsible for the design, construction and implementation of the OIL Group’s ambitious growth strategy and for the rapid development of the tactical capabilities to achieve its strategic intent and exit strategy.

  • Responsible for the expansion of distribution and to stake out and dominate new competitive space in China and the Middle East.
  • Responsible for broadening the existing narrow, vertical distribution channels.
  • Responsible for advanced training initiatives designed to drive higher levels of customer satisfaction.
  • Responsible for the recruitment of repeatable, high value client engagement professionals that will delivery flawlessly with zero-defect execution and that are prepared to go that extra, undemanded mile so that they deserve the right to ask for and get quality referrals.
  • Responsible for motivating the group to work smarter, faster, cheaper and with thoroughly satisfied customer experiences.
  • Responsible for dramatically increasing sales volumes, escalating and recurrent revenues, and profitability that was entirely consistent with shareholder expectations.
  • Responsible for re-engineering the corporate organizational structure and for streamlining work processes to enhance efficiency and contain costs in preparation to execute an exit strategy for the shareholders with the business subsequently being sold to the prestigious private equity group - Carlyle for in excess of USD100 million.

    • 2000 - 2002: Regional Sales Director of Prudential-Bache International.

  • Responsible for the distribution of professionally managed products and financial services, discretionary and non-discretionary fee-based programmes, advanced and visionary promotional and marketing offensives designed to rapidly gather assets and to drive recurrent and escalating revenues.
  • Responsible for advanced training and the development of customer-focused strategies together with fast and flawless tactical execution capabilities.
  • Responsible for managing, training to international standards, motivating and supervising roughly 200 licensed financial advisors operating in over eight jurisdictions.
  • Responsible for the development of the high net worth and ultra high net worth business, institutional relationships, new markets and opportunistic distribution initiatives. First in Asia-Pacific to introduce the concept of a regionally-based platform for Asset Allocation.
  • Responsible for introducing a fee-based pricing alternative platform providing international clients the benefits of a conflict-free full service relationship with a global financial services powerhouse.
  • Responsible for the the achievement of key strategic drivers: customer satisfaction levels; assets under management; total fee-based revenues; Financial Advisors’ productivity; and new client relationship requirements.
  • Responsible for the resolution of operational and administrative problems and for the advancement of on-line placements.
  • Asia was the only region in the International Division of Prudential-Bache in 2001 to meet (and, in fact, exceed) its ambitious sales budget notwithstanding the debilitating local economic and socio-political crises.
  • Effectively managed the traumatic transition from commission-based business to escalating and recurrent fee-based business, that is, making the transition from simply an activity to a soundly-based business in preparation for a public listing.

    • 1996 - 2000:

  • Vice President, International Marketing and Sales - Asia, for Prudential Investments Funds Management, LLC., a whol y owned (product manufacturing) subsidiary of The Prudential Insurance Company of America, Newark, New Jersey, USA. - a publicly listed company anchored by USD 590 bil ion of assets under management, USD 20.5 bil ion in total equity, USD 27.2 bil ion in total revenues and 15 mil ion customers in over 30 countries.
  • Responsible for pioneering, licensing and spear-heading the introduction of Prudential’s funds management offerings in the Asia- Pacific Region and obtaining registration of funds; product development; driving the transition from the transaction-based activities of Prudential-Bache Securities (a distribution arm of the Prudential in Asia) to recurrent and escalating fee-based business; and the development of multi-channel, multi-jurisdictional distribution strategies with a high executability factor to expand the funds management business in Asia through parallel distribution and strategic acquisitions.
  • Managed the transition to open-architecture and the introduction of regionally-based platforms for wrap-fee asset allocation programs. Took distribution from a green- field operation to several billion dollars under management in the Asia-Pacific region.

    • 1994 - 1996:

    Requested by Colonial Mutual Life to spear-head their strategic move into Asia and served as Chief Executive Business Development for Jardine CMG Life, Hong Kong - a joint venture between Jardines and the Colonial Mutual (now 100% owned by Sun Life of Canada). Sold for HKD 37 bil ion

    1988 - 1993: National Financial Planning Consultant for Colonial Mutual Life

    One of Australia’s top three life offices. Responsible for over 3000 life agents making the transition from sell- ing life assurance to comprehensive financial planning. Conducted intensive training; active in product development; designed creative and innovative marketing and sales material; conducted national seminars on comprehensive financial planning; and developed parallel distribution initiatives in addition to vertical channels.

    1983 - 1988: Wealth Master Pty. Ltd. was acquired by Deak Morgan Financial Services

    A whol y owned subsidiary of Australia’s leading and largest publicly listed stock broking firms, Morgans. Served as National Director of Financial Services responsible for the introduction, training and expansion of comprehensive financial planning and fee-based business and the development of sophisticated asset al ocation portfolio modeling tools and proprietary mean variance portfolio optimization electronic systems and unique regional asset al ocation platforms.

    1980 - 1983: Managing Director and proprietor of Wealth Master Pty. Ltd.

    One of the first national y-based financial planning corporations to be granted a full securities dealer’s license in Australia. Also the holder of a full Real Estate License in the State of Queensland (more than 20 Years experience in sales, rentals, leasing and large-scale property development).

    1969 - 1980: National Mutual World-wide Top-20 Club and Global General Manager’s Award for Excellence.

    Representative Agent for National Mutual Financial Services (now AXA) responsible for the introduction and rapid penetration of the marketing of financial services and risk- management solutions from the rugged West Irian border across Papua New Guinea to the then British Solomon Islands. Repeat qualifying member of the National Mutual Worldwide Top -20 Club.

    TIME-PROVEN CORPORATE LEADERSHIP SKILLS

    Mr. Liu has:

  • A strong sense of mission based on well-defined and realistic objectives
  • A capacity for self-analysis
  • An ability to bring the best out in others
  • The mental agility to steer a critical path through complex situations
  • The foresight to anticipate and implement major changes without losing momentum
  • The ability to interact with customers, employees and other constituencies supportively
  • The ability to take charge and make things happens with positive outcomes
  • The ability to influence attitudes and opinions
  • Ability to understand the industry structure in multiple Asia-Pacific jurisdictions
  • The capacity to understand the competitive dynamics
  • The ability to understand an organization’s capabilities, limitations and real potential
  • The ability to foresee which future markets an organization will compete in and how sustainable competitive advantage will be best achieved
  • The ability to see the value of insights derived from analogous situations in other industries
  • The ability to produce positive surprise in expected results

    • VALUE-ADDED SKILLS AND SERVICES

  • Ability to deliver unique value-added services
  • Ability to rapidly access markets
  • Ability to control selling situations
  • Ability to apply continual innovation
  • Ability to rapidly develop customer-driven distribution systems
  • Ability to achieve high levels of sales and productivity
  • Ability to stake out and dominate new competitive space
  • Ability to deliver effective intermediary and institutional relationship support programmes
  • Ability to tactically implement corporate strategies
  • The capacity to out-fight competitors in highly contested markets
  • The ability to expand market share and profitability
  • Intelligent use of information technology
  • Extended reach in high growth frontiers of emerging affluence
  • To develop a coherent process for finding and gaining insight into tomorrow’s opportunities
  • Relentless drive for excellence
  • Unrelenting pursuit of perfection!

    • EDUCATION

    GRIFFITH UNIVERSITY, QUEENSLAND, AUSTRALIA.

    Master of Business Administration
    Majoring in Finance and Investment
    MACQUARIE UNIVERSITY, SYDNEY, AUSTRALIA

    Graduate Diploma in Corporate and Institutional Funds Management THE WHARTON SCHOOL, UNIVERSITY OF PENNSLYVANIA. IMCA Certified Investment Management Analyst (CIMA – R) Licenses, etc.

    ADDITIONAL INFORMATION

  • Fellow of The Financial Services Institute of Australasia. (F.Fin)
  • Justice of the Peace in the State of Queensland, Australia.
  • Registered Financial Consultant (RFC) with the International Association of Registered Financial Consultants, USA.
  • Past National Chairman and President of the International Association for Financial Planning Australia Inc. (Now the FPA Australia). One of only 5 Honorary Life Members.
  • Awarded the Medal of the Order of Australia in the Queen’s Birthday Honour’s List for meritorious contribution and services to Business and to Commerce and to the Chinese Community.